Question 3 - What have you learned from your audience feedback?

 When collecting audience feedback i decided to use a questionnaire. A questionnaire allowed me to get quantitative data that i could then easily put into graphs and tables. I could then analyse the data easier because if i had qualitative data then i could not have analysed it in a data format thus making the audience feedback not useful.I aimed to ask 15 people and this was to try and get more reliable research. 

I chose questions such as favourite genre of music and this was to see if there was a connection between people liking my music video and print production and them also liking the same genre of music as my product. I also asked questions on how old people are and their gender. This was to allow me to see any correlation between if a particular age liked my product more or if a certain gender did as well. Problems that i faced in the research was that asking friends and family about your product may give misleading information as they will put down what they think you want however this doesn't give valid information but i feel this was not an issue in the end as my information was well rounded.      

One of the first correlations in my results i saw was the link between age and the in which they rated my media product. The older the person the less they rated my music video and my print production. The people who were aged between 25-30 rated my CD cover at a 2 out of 5. I think that this is because of the age of my target audience. The genre of music i have, which is Indie-psychedelic, has a young target audience who are on average around 18/19 years old and therefore people who are not in that demographic are not going to understand the genre and therefore feel like the product is not good and looks unprofessional. I also could link this with the question for how well does the music video match its genre as the people who answered not at all were the people in the age range 25-30. From this i can understand that if the genre of the music video or the CD cover is not obvious then the whole production and overall aesthetic of the production can look unprofessional. I would combat this by making the genre more clear throughout my production to allow people who do not know the genre particularly well still be able to recognise what genre my product is. 
I also saw a correlation between people liking my product and understanding it and what their favourite genre of music is. I asked people many aged between 18-25 and the favourite genre was indie and this had a straight link to how they rated my whole production. When asked how do you rate the music video out of 5 the people who answered 4 out of 5 were prominently in the age group 18-25 and this shows how if you are a fan of the indie genre then my product is more appalling to you. This links to my point before of how i could improve my product, i feel that i tried to challenge too many conventions of the indie genre and therefore without knowledge of the genre the production seems to not fit a genre therefore making the whole productions quality go down. If i was to do the whole thing again i would stick to conventions a lot more and not just make a video and CD cover that i want but one that would appeal to many audiences. However people who do know the genre felt like my production was a strong and professional production so a strength that i found from my questionnaire was that my product did appeal to people who were a fan of the genre.  
I found that one third of people who saw my music video did not understand the narrative of the music video. This was something that was not down to age or gender. This is something that i would improve if i was to do the whole production again as i have noticed that the narrative is hard to grasp. However this could be linked to Stuart Halls audience reception theory where audiences read a particular text according to their cultural upbringing. This shows that people may not have understood the narrative because they could not relate to it. Although i could make the narrative easier to understand i feel that the narrative and issues raised in the music video are out across in the way i intended however i could of made more hints at what i was trying to get across in the video.
Question 7 asked if people would buy my album based on the way it looks and around three quarters said they would and this is a positive for me as it shows that i created a CD cover that was stylish and professional. People said that they would buy it even if they were not a fan of the genre which shows that i have made a CD cover that can appeal to any demographic. 
Question 5 asked people if the CD cover and poster were promoting the same product and most people stated that it was. This is a positive as it shows how people thought i had a good symmetry between my poster and CD cover. 

In conclusion using a questionnaire helped me understand my audience and how i could have improved my work to allow more people to like and understand my product. I found that overall i would make the narrative of my music video easier to understand and conform to more conventions of the indie genre to them allow more people to understand my production. I feel like i reached my target audience in my questionnaire so it helped me to understand what they wanted to be improved as they were the people who i wanted to rate my product.